The Power of Data: Targeted Advertising in 2024
The current state of advertising allows for incredibly targeted content delivery via the power of data. Google and Facebook possess unprecedented insight into our online shopping behavior. They are capitalizing on this valuable data, and it’s unlikely that they will relinquish control over it soon. As a result, if you have the right connected television partner and a strong relationship, you can now effectively target specific households in a market based on their interest in your product. This allows for a more precise assessment of your reach within a given budget, whether starting small, establishing a presence, or aiming to dominate the market.
Budget Transparency?
DealerAlchemist can help.
Today’s technology makes it feasible for your inventory to be visible to every person in your market at any time they’re looking to purchase.
Is your digital advertising provider leveraging technology and automation while humans monitor the critical dials, levers, and adjustments to prevent leaks and wasted spending?
Do a FREE Audit Today to Find Your Wasted Advertising Spend.