Understanding the Nuances of Effective Digital Campaigns
Success in digital advertising is not just about using the right tools and understanding the nuances between purpose and precision. Shean Kirin sheds light on common pitfalls that can derail a campaign’s success. Kirin stresses the importance of meticulous construction in display advertising, saying, “When display campaigns are improperly built, they’re total junk.”
When it comes to email marketing, Kirin points out the deceptive nature of specific metrics, saying, “Email blasts give you all this wonderful two-minute time on site traffic, but magically never send you a lead.” His observation highlights the gap between impressive engagement numbers and actual lead generation.
For social media campaigns, Kirin offers a candid reality check, stating, “We just dropped them in the back of a platform and hit send, expecting audiences to build themselves, which they don’t.” This quote emphasizes the need for strategic planning and active audience engagement in social media marketing, rather than a set-and-forget approach.
Kirin’s insights serve as a valuable reminder that success in digital advertising is not just about using the right tools but using them with precision and purpose. Avoiding these common pitfalls can significantly enhance the effectiveness of a digital marketing strategy.
Budget Transparency?
DealerAlchemist can help.
Today’s technology makes it feasible for your inventory to be visible to every person in your market at any time they’re looking to purchase.
Is your digital advertising provider leveraging technology and automation while humans monitor the critical dials, levers, and adjustments to prevent leaks and wasted spending?
Do a FREE Audit Today to Find Your Wasted Advertising Spend.
