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The $35000 Invoice
Precision and Profit in Auto Marketing
Shean Kirin, CEO of Dealer Alchemist, highlights the significance of profit margins and budget optimization. He illustrates a scenario where, without increasing the budget, a dealership reallocates funds effectively, resulting in a 30% increase in car sales. This remarkable outcome is the fruit of meticulous financial reconciliation and strategic spending.
Kirin sheds light on the critical role of key personnel within a dealership – whether it’s the Internet Director, Marketing Director, or General Sales Manager. These individuals bear the responsibility of ensuring every penny of ad spend is accounted for and used effectively. By verifying and validating invoices against actual Google spend and analytics, dealerships can confirm their investments are as promised.
The narrative that Kirin weaves is one of accountability and precision. He establishes that the fundamental step for any dealership is to authenticate their advertising spend, advocating for a culture of transparency. This approach sets the stage for more sophisticated and fruitful advertising strategies that Dealer Alchemist champions.
Budget Transparency?
DealerAlchemist can help.
Today’s technology makes it feasible for your inventory to be visible to every person in your market at any time they’re looking to purchase.
Is your digital advertising provider leveraging technology and automation while humans monitor the critical dials, levers, and adjustments to prevent leaks and wasted spending?
Do a FREE Audit Today to Find Your Wasted Advertising Spend.
