THE ALCHEMIST BLOGS

Over the years, we’ve developed a range of powerful digital tools designed to help dealerships thrive in an increasingly competitive market. However, we realized that our product names were becoming a bit too complicated and, frankly, confusing.

Remember the days of NBC, ABC, CBS? Traditional TV, also known as linear television, has evolved drastically. Today, OTT and CTV dominate how we consume media

The power of data in modern advertising has been a boon for car dealers. Never before have advertisers had such precise tools for delivering content to the right audience.

Learn how use automotive CTV to capture attention and targeted marketing to appeal to specific consumer needs.

From newspapers to third-party leads, paid search and now Connected TV, automotive advertising has come a long way. The tools are constantly evolving, and dealers must keep up by educating themselves and working with the right partners.

With CTV, luxury brands like BMW, Mercedes, and Land Rover can tailor ads to individual consumers in ways that linear television never could.

Dive into how Connected TV (CTV) is revolutionizing automotive advertising by reaching consumers while they binge-watch their favorite shows.

CTV is the future of automotive retail! It’s an incredible tool for manufacturers and retailers to engage and nurture potential buyers visually.

Imagine harnessing the power of CTV to precisely measure life events such as college graduation, job changes, marriage, upcoming parenthood, as well as vehicle life cycles.