THE ALCHEMIST BLOGS

When considering the cost-effectiveness of vehicle listing ads (VLAs), it’s essential to evaluate the quality of management services, especially those offered at seemingly low rates like $200 a month. Shean raises a critical question: Can such a small investment truly cover the time and effort needed to effectively manage and optimize a VLA campaign? For a mere $200, it’s unlikely that an advertising agency will dedicate significant time to analyzing and understanding your data, which

Shean Kirin offers a vital tip for car dealerships looking to enhance their digital advertising: pay close attention to ad engagement time. He advises, “If ad engagement time is less than five to ten seconds, it’s likely not effective.

In automotive dealership marketing, understanding ad costs and hidden markups is key.

Shean Kirin of Dealer Alchemist shares an interesting case study that highlights the intricacies of receiving client feedback in dealership marketing.

Shean Kirin sheds light on the traditional advertising methods that have long been used by dealerships to shape their strategies.

Success in digital advertising is not just about using the right tools and understanding the nuances between purpose and precision.

The top ad spot might cost $2 and attract 70% of clicks, but if customers don’t see the exact discount on the specific vehicle they expect, trust is lost.

One common query among dealers is distinguishing genuine online traffic from fake. Shean Kirin provides a simple metric to understand the nature of web traffic.