Understanding the Challenges of Google's Ad Changes
Recent developments in Google’s advertising approach have led to significant changes in ad performance. Shean highlights a notable 35% decrease in conversion rates and lower impressions since these changes were implemented. Specifically, clicks from vehicle listing ads in the Performance Max program have been reduced by 20 to 50%.
Budget Transparency?
DealerAlchemist can help.
Today’s technology makes it feasible for your inventory to be visible to every person in your market at any time they’re looking to purchase.
Is your digital advertising provider leveraging technology and automation while humans monitor the critical dials, levers, and adjustments to prevent leaks and wasted spending?
Do a FREE Audit Today to Find Your Wasted Advertising Spend.
© 2023 Kirin Consulting, LLC DBA Dealer Alchemist. All rights reserved. All other trademarks and logos are the property of their respective owners.