Maximizing Sales and Customer Service
For every dealership, understanding and managing call metrics is essential. It’s about knowing the total number of incoming calls and distinguishing between service and sales inquiries. How many calls are being answered, and how many end up in voicemail? This insight is pivotal.
l. Moreover, dealerships should analyze the nature of service calls. Are customers calling for updates, or are they reporting problems? Engagement is key, and sometimes, a simple smile during a call can make a significant difference. This approach fosters a positive customer experience, encouraging interaction even if your closing skills aren’t perfect. Remember, customers value acknowledgment over perfection.
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