Analyzing Cost Per Sale in Third-Party Providers
Shean Kirin states the nature of evaluating the cost per sale for dealerships that utilize third-party services, highlighting the necessity of comparing these expenses to the actual number of vehicles sold to gauge the service’s effectiveness.
Dealers must recognize that varying outcomes can arise, such as receiving a high volume of leads that do not convert into sales, compared to a smaller set of leads that might result in a better sales ratio. Additionally, it’s important to note that not all services will produce beneficial or relevant leads, indicating that understanding these dynamics is essential for allocating budgets effectively and ensuring resources are directed toward more profitable activities. This approach aids dealerships in refining their marketing strategies and optimizing overall performance
Budget Transparency?
DealerAlchemist can help.
Today’s technology makes it feasible for your inventory to be visible to every person in your market at any time they’re looking to purchase.
Is your digital advertising provider leveraging technology and automation while humans monitor the critical dials, levers, and adjustments to prevent leaks and wasted spending?
Do a FREE Audit Today to Find Your Wasted Advertising Spend.
