Boost Your Dealership's Success with Effective Training Strategies
Shean Kirin of Dealer Alchemist highlights an overlooked automotive industry aspect: the lack of proper training within dealerships. Compared to the continuous learning culture that tech leaders like Google and Meta embrace, many dealerships fail to dedicate resources to staff education and development.
Kirin points out this gap, stressing that practical training transcends mere expense, serving instead as a crucial investment toward the dealership’s growth and efficiency. He advocates reallocating advertising funds to enhance employee skills, promising improved lead conversion and sales success. According to Kirin, embracing training is not just an operational shift but a strategic necessity for dealerships.
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