CTV Targeting: How to Reach Your Ideal Audience for Life Events

One of the amazing things we can do from a targeting perspective is with CTV. We can measure life events such as graduating from college, getting a new job, getting married, expecting a child, lease term expiration, and searching for leases. We can also assess vehicle ownership details like equity, age, and consumer behavior. We track where the consumer has been before getting this engagement information, whether it’s on national third-party sites like cars.com, auto trader, car gurus, CARFAX, or if they have been looking at new and used vehicle values.