CTV - How to Nurture Buyers and Increase Sales in the Automotive Industry
CTV is just an extension of that, just more visual in its content. What better way, as a manufacturer, a region, and more importantly, a retailer, to be able to now nurture that buyer along? Because in the automotive industry, if someone raises their hand, we want them to buy immediately. And there’s nothing wrong with that. That’s just not how people at certain stages of their life are going to purchase.
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