The Evolution of Digital Advertising - Staying Ahead in a Changing Landscape

If you remember, we were addicted to the newspaper and tradition, and then we got really crazy. We got into third-party leads, And then from third party leads, we started getting into websites, and then we got into paid search. Then we got into all these other things. The evolution and the advancement of digital advertising tools out there will not change. They’re only going to continue to improve and get better. Still, dealers must continue educating themselves, working with the right partners, and not accepting the status quo. Well, my provider is certified by this player. Well, that’s great. They’ve gone through the vetting process, But are you a number, or do you feel valued? And are they taking the time to explain how you can be better?

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Is your digital advertising provider leveraging technology and automation while humans monitor the critical dials, levers, and adjustments to prevent leaks and wasted spending?

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