FROM THE LAB:
JIM NORTON
TOYOTA
SUCCESS STORY
6%
SESSION CONVERSION RATE
2.06
AVERAGE CALLS PER USER
991
USERS ENGAGED VIA CHAT
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BOOSTING ENGAGEMENT WITH DIGITAL SUCCESS
Jim Norton Toyota Tulsa has significantly enhanced its website’s hard conversion performance, elevating user engagement and interaction. The dealership has refined its conversion strategy, resulting in numerous calls and form submissions, which highlights a period of expanded digital connectivity and strategic growth.
- 5.54% of sessions resulted in a hard conversion
- 1,807 users made 3,729 total calls, averaging 20.6 calls per user.
- 247 users submitted 317 forms, indicating some users submitted multiple forms.
- 991 users engaged via chat, contributing to total conversions

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