FROM THE LAB:
COURTESY
ACURA
SUCCESS STORY
30%
INCREASE IN FRONT-END GROSS
3%
INCREASE IN NEW CAR SALES
11%
INCREASE IN USED CAR SALES
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Courtesy Acura's Digital Milestone
Courtesy Acura of Littleton experienced its most successful February in five years, largely attributable to its new advertising and website strategy. With a concentrated emphasis on enhancing front-end gross and customer engagement, the dealership achieved a notable increase in gross profits and expanded its sales footprint in both new and pre-owned vehicle segments.
- Front-end gross increased from $123k to $159k
- New car sales increased from 30 to 31
- Used car sales increased from 36 to 40
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