FROM THE LAB:
JIM NORTON TOYOTA
CASE STUDY
32.2%
INCREASE IN SOLD UNITS
40.4%
INCREASE IN INTERNET LEADS
15.15%
INCREASE IN PHONE LEADS
FROM THE LAB:
JIM NORTON TOYOTA
CASE STUDY
32.2%
INCREASE IN SOLD UNITS
40.4%
INCREASE IN INTERNET LEADS
15.15%
INCREASE IN PHONE LEADS
Revving Up Results: Jim Norton Toyota's Digital Success
The case study showcases Jim Norton Toyota OKC’s performance across Q2 and Q3 for two consecutive years, highlighting significant improvements post the initiation of certain services. In Q2 2023, despite a decrease in users and sessions compared to Q2 2022, sold units increased by 32.2%. The impact of the services became more evident in Q3 2023, with a 20.63% increase in sold units from Q3 2022, alongside substantial growth in user engagement metrics like users (+52.59%) and sessions (+93.31%).
Thanks to Dealer Alchemist's strategies, Maplecrest Ford saw significant growth in engagement across different channels, with Google CPC, organic, and direct traffic sources all seeing over a 50% increase in sessions, users, and new users.
- Q2 2022 vs. Q2 2023: Despite a reduction in overall website traffic, sold units increased from 910 to 1008, marking a 32.2% increase.
- Q3 2022 vs. Q3 2023: Introduction of new services led to a 20.63% increase in sold units, from 1105 to 1333.
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