The Key to Ad Consistency in Automotive Digital Marketing
According to Kirin, a digital marketing expert, a first position ad that costs just $2 can attract up to 70% of the clicks. However, with a high engagement rate comes a significant responsibility.
Kirin emphasizes the importance of aligning the ad content with the landing page experience to maintain customer trust. If a customer clicks on an ad expecting a specific discount on a vehicle, but doesn’t find it immediately upon landing on the page, it can lead to a damaging fallout. As Kirin warns, “They think you’re a liar.” This disconnect not only harms immediate sales opportunities but can also tarnish a dealership’s reputation. Therefore, ensuring transparency and consistency between an ad and its corresponding landing page is crucial to building and maintaining customer trust in the highly competitive world of automotive sales.
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