The Art of Luxury Car Marketing with CTV: Understanding Buying Signals & Brand Connection

When you begin to understand the educational background, the economic ability of that consumer, if they’ve been a previous owner, if they’re a multi-time owner, if they’re a lease buyer, if they’re a a coupe, a sedan, a convertible, a larger SUV. So many of these buying signals are so vital for a brand. Just using a luxury brand like BMW as an example, the same thing can be said of Mercedes, or any number of other brands. With the use of connected television, you have a plethora of information and data available to you to deliver unique and specific content to that individual consumer. Linear television cannot do that has never been able to do that.