Smart Inventory Management
Inventory differentiation is challenging for automotive dealers, especially when dealing with standard models like the Ford Explorer XLT, as opposed to niche, high-demand vehicles like the Toyota Forerunner TRD Pro.Â
While the latter may sell itself due to its rarity and appeal, the former requires innovative strategies to stand out. A fast inventory turn strategy and aggressive pricing become essential in these scenarios. This is particularly true for non-brand dealers; for instance, a Chevy dealership selling Ford models must focus even more on compelling pricing and persuasive “why buy” messages. This scenario highlights the need for custom digital marketing strategies that align with the inventory’s uniqueness or commonality.
Budget Transparency?
DealerAlchemist can help.
Today’s technology makes it feasible for your inventory to be visible to every person in your market at any time they’re looking to purchase.
Is your digital advertising provider leveraging technology and automation while humans monitor the critical dials, levers, and adjustments to prevent leaks and wasted spending?
Do a FREE Audit Today to Find Your Wasted Advertising Spend.
