Local Marketing Tactics for Boosting Dealership Sales
Shean Kirin is an expert in providing valuable guidance on how to allocate a dealership’s marketing budget. According to him, the budget should be primarily focused on brand and regional terms as it helps in competing for service. Kirin highlights a crucial consumer behavior where customers usually visit the nearest dealership first unless they had a negative experience with that particular dealer.
By prioritizing brand and regional terms, dealerships can effectively target potential customers in their immediate area and use proximity as a key factor in attracting clientele. Kirin emphasizes the importance of maintaining a positive customer relationship because past experiences significantly influence a customer’s dealership choice.Â
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