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The Car Dealer Hot Button

Redefining Metrics for Modern Auto Advertising

Shean Kirin, CEO of Dealer Alchemist, understands the evolving needs of automotive dealers in advertising. Gone are the days when simple core metrics would satisfy a dealer’s assessment of their advertising campaigns. Kirin recognizes the importance of providing detailed, campaign-specific data to dealers, ensuring transparency and accountability in their advertising strategies.

As the advertising landscape grows more complex, Kirin’s approach challenges the status quo of reporting combined cost-per-click (CPC) metrics. He emphasizes the necessity of dissecting campaigns to reveal the true value and performance of each. This level of detail is crucial in today’s market, where a single overlooked detail can significantly skew perception and results.

Dealer Alchemist leads with this philosophy, educating dealers to expect more nuanced data. This empowers them with better understanding and control over their advertising investments. Kirin’s insight is reshaping industry standards, propelling Dealer Alchemist to the forefront of advertising technology in the automotive sector.

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