The Power of Targeted Marketing: Capturing Attention in the Automotive Industry

I often witness firsthand when my staff is in the field and I participate in some of the calls with dealer management. I ask some tough questions about their spending and the returns they’re getting. It concerns me that every ad seems to be the same – just a fill-in-the-blank template for the vehicle, price, and term. There’s a fundamental lack of targeted marketing. It’s important to realize that a Tundra buyer is different from a Camry or Corolla buyer, and their interests vary. Before you can even appeal to them, have you captured their attention, or are you just herding them through the same old advertising process as everyone else?

Budget Transparency?
DealerAlchemist can help.

Today’s technology makes it feasible for your inventory to be visible to every person in your market at any time they’re looking to purchase.

Is your digital advertising provider leveraging technology and automation while humans monitor the critical dials, levers, and adjustments to prevent leaks and wasted spending?

Do a FREE Audit Today to Find Your Wasted Advertising Spend.

© 2023 Kirin Consulting, LLC DBA Dealer Alchemist. All rights reserved. All other trademarks and logos are the property of their respective owners.

Every dealership is unique, so your advertising solution should be, too.