Transforming Automotive Advertising to Meet Consumer Preferences
Shean Kirin sheds light on the traditional advertising methods that have long been used by dealerships to shape their strategies. Dealers have historically only advertised their top three or four models, a practice that was rooted in the limitations of newspaper, TV, and radio ads. This approach focused on showcasing the “core four” models, which were believed to be the most appealing to consumers.
Kirin questions this long-standing norm. With the advent of digital media, the constraints of traditional advertising no longer apply. Online platforms offer the flexibility to present a broader range of vehicles, accommodating diverse consumer preferences.
This shift in the advertising landscape opens up new opportunities for automotive dealers. By moving beyond the core four models, dealerships can explore the potential of reaching a wider audience, catering to varied interests and needs.Kirin’s insights suggest a pivotal change in automotive advertising. Embracing digital capabilities allows dealers to showcase their full inventory, aligning with modern consumer expectations and expanding market reach.
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