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Turning Views into Value
Shean Kirin offers a vital tip for car dealerships looking to enhance their digital advertising: pay close attention to ad engagement time. He advises, “If ad engagement time is less than five to ten seconds, it’s likely not effective.” This insight is critical for dealerships aiming to optimize their advertising strategies.
Kirin emphasizes the significance of engagement time, which reflects how long potential customers interact with an ad. He recommends a focused analysis of ad performance to identify and eliminate ads with poor engagement. This approach ensures that marketing budgets are spent on ads that truly capture and retain the interest of the target audience.
Adopting Kirin’s strategy involves a strategic shift towards creating ads that not only attract but also engage viewers for longer periods. This method is essential for maximizing the impact of each ad, turning digital marketing into a more efficient tool for increasing dealership sales.
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