Play Video
The Impact of Vehicle Listing Ads Analyzed by Shean
Vehicle listing ads (VLAs) have revolutionized how dealerships approach digital advertising. Shean points out that, unlike other ad types, VLAs offer immediate and tangible benefits. As soon as these ads are activated correctly, dealerships see a significant increase in phone calls, demonstrating their high conversion rates and cost-effectiveness.
Initially, VLAs shifted the focus from expensive, broad-match keyword strategies to more efficient vehicle listing ads. This change significantly enhanced the ability of dealerships to place their inventory directly in front of potential buyers, bypassing the need for extensive technical knowledge.
However, the landscape is evolving. Today, effectively utilizing VLAs requires more expertise and understanding than before. Despite this increased complexity, it’s crucial to recognize the immediate impact they had upon introduction. Shean emphasizes that turning on VLAs led to an instant increase in phone calls and leads, highlighting their effectiveness in the rapidly changing world of digital advertising.
Budget Transparency?
DealerAlchemist can help.
Today’s technology makes it feasible for your inventory to be visible to every person in your market at any time they’re looking to purchase.
Is your digital advertising provider leveraging technology and automation while humans monitor the critical dials, levers, and adjustments to prevent leaks and wasted spending?
Do a FREE Audit Today to Find Your Wasted Advertising Spend.
