FROM THE LAB:
YONKERS KIA
CASE STUDY
174
NEW VEHICLES SOLD
And 68 Used Sold in June 2023
(Monthly averages steady w/ Dealer Alchemist)
167
NEW VEHICLES SOLD
And 80 used Sold in March 2023
(First Month w/ Dealer Alchemist)
153
NEW VEHICLES SOLD
And 51 used Sold in February 2023
Digital Drive: Yonkers Kia's Remarkable Revamp
In pursuit of dominating the digital arena, Yonkers Kia, NY’s foremost Kia dealer, collaborated with Dealer Alchemist in March 2023. Harnessing Dealer Alchemist’s CORe platform, they redefined their digital approach with a tech-centric strategy, which included dynamic inventory tech for efficient ad spend, meticulous technical SEO for heightened organic traffic, and a rejuvenated social media strategy through deep-level retargeting. The results were astonishing. By July 2023, there was a 48% surge in quality Google paid ad traffic and an overall 25% rise in site traffic, resulting in an average of 21 more new cars sold monthly. This collaboration underscored the efficacy of a robust digital strategy, repositioning Yonkers Kia as the region’s premier Kia dealer.
This partnership led to increased traffic and enhanced online visibility and reinforced Yonkers Kia's standing as the top Kia dealer in the region. Dealer Alchemist's CORe platform proved instrumental in driving this success, showcasing that the right tools and team can lead to game-changing results even in the complex digital landscape.
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