The Maplecrest Ford case study showcases significant digital and sales growth. Website metrics demonstrate a 32-55% increase in sessions, users, and new users, with a 15.45% rise in click-to-calls. Notably, both Google/cpc and organic/direct traffic sources contributed to this surge. Sales results were equally impressive, with a 37.74% increase in new Ford sales, a notable jump in Ford’s regional ranking, and a 21.28% rise in used car sales. Additionally, there was a 20.73% increase in gross profit, indicating robust overall performance.