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High-Intent Automotive Leads
OTT Advertising for Car Dealers
Put your message on the biggest screens—target real in-market shoppers with measurable, local impact.
Capture ready-to-buy car shoppers with Dealer Alchemist’s OTT services. Optimized bidding, high-converting creative, and results that outperform your market.
Paid Search
Overview
Put your vehicles in front of in-market shoppers while they stream their favorite shows. Deliver 100% of your in-stock and in-transit inventory as targeted, trackable video ads — with precision audience targeting that turns TV into a direct sales channel.
Dealer Alchemist helps franchise and independent dealers run high-impact CTV campaigns that deliver your message to the right audience at the right time. We handle media planning, targeting, placements, and reporting so your team enjoys TV-level visibility without the management burden. You get local, audience-based targeting plus fully trackable performance—TV advertising optimized for the modern dealership and integrated with your broader strategy.
The Problem
Traditional TV buys are broad and hard to measure. OEM video is often national and generic. Today’s buyers stream—so your dealership needs audience-based TV that’s local, precise, and trackable. With OTT/Connected TV, you can reach in-market shoppers on Hulu, Roku, YouTube TV and more, then connect viewing to outcomes—so video finally pulls its weight on leads and sales.
Paid Search
Who It's For
For Dealer Principals who want measurable video that supports sales, not just “brand.”
For GMs who need efficient local reach that lifts calls, chats, and showroom traffic.
For Marketing Leaders who want trackable OTT that integrates with Google/Meta.
For Franchise & Independent Stores operating inside OEM programs or solo.
OTT Placement Examples
Stay visible, memorable, and trusted.
Use high-impact, non-skippable video ads to build awareness and reinforce your dealership’s presence across streaming platforms.
Retargeting / Conquesting
Branding
Paid Search
How It Works
Premium placements, real buyers: Deliver on Hulu, Roku, YouTube TV, Amazon Fire TV and other top platforms to reach in-market households.
Audience targeting that matters: Geo, behavior, intent, and device—so your budget focuses on likely shoppers.
Use existing or new creative: Run your OEM-compliant videos—or we’ll help you build assets that fit the buy.
Real-time reporting: Impressions, views/completions, view-through rates, and matchback to site traffic and conversions.
Integrated approach: Align OTT with search/social retargeting so awareness turns into leads and appointments.
Paid Search
Features + Benefits
Premium OTT Inventory → Reach cord-cutters on Hulu, Roku, YouTube TV, Amazon Fire TV, and more.
Household & Behavioral Targeting → Serve ads to in-market shoppers most likely to buy.
Trackable to Conversions → Get impressions, VTR, and matchback conversions—connect viewing to outcomes.
Integrated Strategy → Coordinate with paid search/remarketing to turn attention into leads.
White-Glove Support → Same-day help, proactive reviews, and transparent reporting. 97% of tickets solved in <24 hours.
Why Choose Dealer Alchemist
We’re not a set-and-forget vendor. Dealer Alchemist pairs dealership-savvy planners with automation and transparent reporting, so video spend actually supports sales. You’ll know where dollars go, who you reached, and what happened next—plus you’ll get same-day support from a team that picks up the phone.
Toyota of Riverside: +419% increase in form submissions
Autoproved Allentown: +61% click-to-calls, +48% more sessions
Average DA Client: 2x conversion rates vs. industry average
Many clients see measurable lead growth within 14–30 days of launch.
Packages
Digital Advertising Package Deliverables
CORE
PREMIUM
EXCLUSIVE
Google Search + PMAX
Google VLA
OTT
YouTube Pre-Roll
Google Display
Microsoft (Bing) Ads Paid Search
Microsoft (Bing) Ads VLA
Meta Paid Social
Streaming Audio
Service Advertising (Google Search)
Service Advertising (Meta)
FAQs
Q: Which OTT platforms can you place on?
Top streaming environments including Hulu, Roku, YouTube TV, Amazon Fire TV and other premium platforms—targeted to local in-market households.
Q: Can we actually track performance from OTT?
Yes—real-time reporting covers impressions, views/completions, VTR, and matchback conversions to site traffic and leads.
Q: How fast can we launch?
After strategy approval, campaigns typically launch in under two weeks, and integrate seamlessly with your other Dealer Alchemist campaigns.
Q: Will this work with our OEM program and other channels?
Absolutely. We align creative and targeting with your OEM guidelines and coordinate with search/social to lift overall performance.
Q: What support do we get?
A dedicated point of contact, proactive strategy, and same-day ticket resolution in most cases.
Ready to get in front of today’s car buyers?
Stay top of mind—with measurable TV. Take our free performance assessment to see what OTT could unlock for your dealership, then book a call and we’ll build your campaign together.
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Service Categories
Dealer Alchemist Websites are AI-powered, lightning-fast, and designed to convert. Built from the ground up with today’s car buyer in mind, our platform adapts to user behavior in real time, giving you a smarter, faster, and higher-converting website.
From Google to Meta to OTT, our ad tech delivers your inventory to in-market shoppers with unmatched precision. We dynamically update your ads daily and optimize your spend to maximize ROI across every major advertising channel.
Our AI-ready SEO strategies are built to do more than just rank, they’re designed to drive action. We focus on localized, inventory-based content that increases your visibility, engagement, and conversions across organic search.
Solutions For
We’re a certified partner for leading OEM programs and offer bundled advertising, SEO, and websites built for compliance and performance. If we’re not in your program yet, talk to us, we’ve got a solution ready for you.
Dealer Alchemist builds scalable, high-performance digital programs for dealer groups. From unified reporting to centralized support and pricing, we help your entire group win with consistent strategy and localized execution.
Whether you're an independent rooftop or franchise store, we help you sell more cars with better marketing. Our websites, ads, and SEO products are designed to capture more leads, increase phone calls, and improve ROI, fast.
Contact us today to get started!
