Support | Case Studies | Blog | Need more car sales? 720.792.3003 or Book a Call
Need more car sales? 720.792.3003 or Book a Call
High-Intent Automotive Leads
Microsoft Ads for Car Dealers That Convert
Lower spend, increase qualified leads, and understand exactly what’s working—without babysitting your account.
Capture ready-to-buy car shoppers with Dealer Alchemist’s Paid Search services. Optimized bidding, high-conversion keywords, and results that outperform your market.
Paid Search
Overview
Dealer Alchemist puts your live inventory in front of high-intent Microsoft users across Bing Search, Microsoft Audience Network, and Display. We mirror the best of your Google strategy and tailor it to Bing’s audience, using daily dynamic ad updates, data-driven bidding, and transparent reporting. No media markups. No templates. You focus on closing deals—our CORe tech and team handle creation, optimization, and clear insights you can trust.
The Problem
Most paid search programs make you pay more for less. Markups, templated campaigns, and click-first reporting hide what really matters: appointments and sales. Bing is often excellent for targeting a more affluent buyer segment—but results vary by market and model mix. That’s why we test, measure, and optimize specifically for your dealership, so every dollar pushes shoppers toward action.
Paid Search
Who It's For
For Dealer Principals who want provable ROI and zero media markup.
For GMs who need more qualified calls, forms, and showroom traffic—fast.
For Marketing Leaders who want control, clarity, and daily inventory-driven updates.
For Franchise & Independent Stores running OEM programs or flying solo.
Microsoft (Bing) Ad Placements
What Microsoft Ads Can Do for Your Store
With lower competition and high ROI. These placements drive visibility, clicks, and leads from buyers other stores are missing
Paid Search
Vehicle Listing Ads (VLAs)
Local
Paid Search
How It Works
Channel Coverage: Bing Search, Microsoft Audience Network, and Display mapped to buyer intent by model/trim.
Daily Dynamic Inventory Sync: Ads refresh for 100% of in-stock and in-transit vehicles with accurate pricing and availability.
Data-Driven Targeting: Keyword intent + audience signals (demographics, in-market, retargeting) to prioritize likely buyers.
Budget Optimization Tools: Our stack shifts spend to winning campaigns and trims waste automatically.
Transparent, Custom Reporting: See where dollars go and the leads/calls they generate—no black boxes.
Fast Launch: Kickoff → build → live in under 7 days, then ongoing optimization.
Paid Search
Features + Benefits
VIN-Level, Daily-Updated Ads → Accurate price/availability increases relevance and conversion quality.
Affluent-Audience Reach → Tap Microsoft’s user base to uncover high-value shoppers competitors often miss.
Search + Audience Orchestration → Combine intent keywords with Audience Network to scale quality reach efficiently.
No Media Markup—Flat Fee → Every ad dollar goes to the networks, not to us.
Budget Optimization Stack → Reduce waste; amplify winners in real time to lower CPL.
Clear, Custom Reporting → Model/trim/VIN insights so you know what’s working—and why.
Results
We’re not a “set-and-forget” vendor. Dealer Alchemist pairs dealership-savvy strategy with automation to lower cost per lead and lift qualified demand—without inflating budgets. Results come with partnership: proactive reviews, rapid iteration, and support that actually picks up the phone.
Toyota of Riverside: +419% increase in form submissions
Autoproved Allentown: +61% click-to-calls, +48% more sessions
Average DA Client: 2x conversion rates vs. industry average
Packages
Digital Advertising Package Deliverables
CORE
PREMIUM
EXCLUSIVE
Google Search + PMAX
Google VLA
OTT
YouTube Pre-Roll
Google Display
Microsoft (Bing) Ads Paid Search
Microsoft (Bing) Ads VLA
Meta Paid Social
Streaming Audio
Service Advertising (Google Search)
Service Advertising (Meta)
FAQs
Q: How does Bing differ from Google for dealerships?
Audience composition often skews more affluent and can perform differently by market. We mirror core strategies, test aggressively, and tailor bidding/creative to what converts for your store.
Q: Which Bing/Microsoft channels do you manage?
Bing Search, Microsoft Audience Network, and Display, each aligned to your inventory and buyer intent.
Q: Will this conflict with my OEM program?
Not at all. We’re certified with many OEMs and will maximize your co-op performance while staying compliant.
Q: Do you mark up my ad spend?
No. We charge a flat monthly fee. Every ad dollar goes directly to Microsoft’s ad platforms.
Q: How fast can we launch?
Kickoff to live campaigns in under 7 days, followed by continuous optimization and clear reporting.
Q: What results should we expect?
Performance varies by market and mix, but dealers typically see improved efficiency and more qualified leads once campaigns are tuned to Bing’s audience. Your free assessment will model potential lift for your store.
Stop spending more for less results.
Take our free performance assessment to see how many more cars you should be selling—then book a call and we’ll build a Bing Ads plan that actually delivers.
or
Service Categories
Dealer Alchemist Websites are AI-powered, lightning-fast, and designed to convert. Built from the ground up with today’s car buyer in mind, our platform adapts to user behavior in real time, giving you a smarter, faster, and higher-converting website.
From Google to Meta to OTT, our ad tech delivers your inventory to in-market shoppers with unmatched precision. We dynamically update your ads daily and optimize your spend to maximize ROI across every major advertising channel.
Our AI-ready SEO strategies are built to do more than just rank, they’re designed to drive action. We focus on localized, inventory-based content that increases your visibility, engagement, and conversions across organic search.
Solutions For
We’re a certified partner for leading OEM programs and offer bundled advertising, SEO, and websites built for compliance and performance. If we’re not in your program yet, talk to us, we’ve got a solution ready for you.
Dealer Alchemist builds scalable, high-performance digital programs for dealer groups. From unified reporting to centralized support and pricing, we help your entire group win with consistent strategy and localized execution.
Whether you're an independent rooftop or franchise store, we help you sell more cars with better marketing. Our websites, ads, and SEO products are designed to capture more leads, increase phone calls, and improve ROI, fast.
Contact us today to get started!
