THE ALCHEMIST BLOGS
Ep 8: Power Of Data in Modern Advertising
The power of data in modern advertising has been a boon for car dealers. Never before have advertisers had such precise tools for delivering content to the right audience.
Ep 8: The Power of Targeted Marketing
Learn how use automotive CTV to capture attention and targeted marketing to appeal to specific consumer needs.
Ep 8: The Evolution of Digital Advertising
From newspapers to third-party leads, paid search and now Connected TV, automotive advertising has come a long way. The tools are constantly evolving, and dealers must keep up by educating themselves and working with the right partners.
Ep 8: The Art of Luxury Car Marketing with CTV
With CTV, luxury brands like BMW, Mercedes, and Land Rover can tailor ads to individual consumers in ways that linear television never could.
Ep 8: Maximizing Ad Reach
Dive into how Connected TV (CTV) is revolutionizing automotive advertising by reaching consumers while they binge-watch their favorite shows.
Ep 8: CTV – How To Nurture Buyers
CTV is the future of automotive retail! It’s an incredible tool for manufacturers and retailers to engage and nurture potential buyers visually.
Ep 8: CTV Targeting
Imagine harnessing the power of CTV to precisely measure life events such as college graduation, job changes, marriage, upcoming parenthood, as well as vehicle life cycles.
Automotive CTV: What Every Car Dealership Should Add To Their Marketing Plan Now
What if you could revolutionize your automotive advertising strategy and leave your competitors in the dust? Jeff Clark from Dealer Alchemist joins us to explore the seismic shift from traditional linear TV to Connected TV (CTV) and Over-The-Top (OTT) media.
Ep 7: The Impact of the COVID Pandemic on Automotive OTT
As demand surged post-COVID, dealers found themselves selling cars at unprecedented profits. With customers lined up, advertising budgets seemed unnecessary.
DA Blog Archives
We're On The List For A Second Consecutive Year!
#1050 On The 2023 INC 5000 Fastest-Growing Private Companies
- #82 IN ADVERTISING AND MARKETING
- #29 IN COLORADO
"We are honored to be recognized by Inc.5000 for the second consecutive year. Our team's hard work, creativity, and dedication to our clients have made this achievement possible. We remain committed to delivering exceptional service and innovative solutions to the automotive industry."