THE ALCHEMIST BLOGS
Digital Dominance in Automotive Marketing
When considering the cost-effectiveness of vehicle listing ads (VLAs), it’s essential to evaluate the quality of management services, especially those offered at seemingly low rates like $200 a month. Shean raises a critical question: Can such a small investment truly cover the time and effort needed to effectively manage and optimize a VLA campaign? For a mere $200, it’s unlikely that an advertising agency will dedicate significant time to analyzing and understanding your data, which
Turning Views into Value
Shean Kirin offers a vital tip for car dealerships looking to enhance their digital advertising: pay close attention to ad engagement time. He advises, “If ad engagement time is less than five to ten seconds, it’s likely not effective.
The Hidden Challenge of Markups in Automotive Display Ads
In automotive dealership marketing, understanding ad costs and hidden markups is key.
Adapting to Feedback in Dealership Marketing
Shean Kirin of Dealer Alchemist shares an interesting case study that highlights the intricacies of receiving client feedback in dealership marketing.
Transforming Automotive Advertising to Meet Consumer Preferences
Shean Kirin sheds light on the traditional advertising methods that have long been used by dealerships to shape their strategies.
Understanding the Nuances of Effective Digital Campaigns
Success in digital advertising is not just about using the right tools and understanding the nuances between purpose and precision.
A Deeper Dive into User Analytics with GA4’s Enhanced Features
The top ad spot might cost $2 and attract 70% of clicks, but if customers don’t see the exact discount on the specific vehicle they expect, trust is lost.
Measuring True Buyer Engagement In Online Car Sales
One common query among dealers is distinguishing genuine online traffic from fake. Shean Kirin provides a simple metric to understand the nature of web traffic.
Podcast: Accelerating Sales: A Deep Dive Into Automotive Digital Marketing Strategies
Shean Kirin, our esteemed Premier Dealer Alchemist, discusses 5 focus areas for digital advertising within the realm of automotive dealerships.
DA Blog Archives
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We're On The List For A Second Consecutive Year!
#1050 On The 2023 INC 5000 Fastest-Growing Private Companies
- #82 IN ADVERTISING AND MARKETING
- #29 IN COLORADO
"We are honored to be recognized by Inc.5000 for the second consecutive year. Our team's hard work, creativity, and dedication to our clients have made this achievement possible. We remain committed to delivering exceptional service and innovative solutions to the automotive industry."
Shean Kirin, Founder of Dealer Alchemist
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