THE ALCHEMIST BLOGS

[VIDEO]
The allure of increased ad budgets can often mask the real intent: more money for the vendor, not necessarily more value for the dealer. Our flat-rate structure defies this norm, ensuring that when a dealer commits to a $40,000 budget, they receive total value, devoid of hidden costs. It’s an open secret in the industry that while some clicks cost a dealer dollars, the actual acquisition cost might be mere cents. Acknowledging disparity

Shean Kirin’s experience sheds light on the often-overlooked details that can make or break an advertising strategy. His commitment to transparency ensures that dealers are aware of such nuances, reinforcing trust and accountability in automotive marketing. Dealer Alchemist prides itself on such meticulous attention to detail, ensuring clients receive the utmost value from their campaigns. This approach not only enhances the efficacy of advertising efforts but also solidifies Dealer Alchemist’s rank as a top emergent

In the competitive automotive advertising space, Sean Kirin, CEO of Dealer Alchemist, highlights the need for critical evaluation of display campaigns. He points out that a low cost per click (CPC) does not necessarily guarantee the success of these campaigns. Display ads, while useful for brand visibility, often fall short in converting viewers into buyers, with only a small number of campaigns actually proving effective.

Shean Kirin, CEO of Dealer Alchemist, recalls a memorable encounter with a dealer undergoing an advertising inspection. Surprisingly, the dealer’s small, obscure agency had set up an impressively bulletproof campaign. Kirin was struck by the meticulous search and social setups, the billing transparency, and the overall efficiency of the campaign, leading him to question the dealer’s need for Dealer Alchemist’s services.

In automotive marketing, transparency is the key to building trust and driving results. Shean Kirin, the CEO of Dealer Alchemist, emphasizes this core principle. Dealer Alchemist stands at the forefront of advertising technology in the automotive sector, with a steadfast commitment to clarity and measurable outcomes.

The $35000 Invoice discussed in this episode with Shean Kirin, CEO of Dealer Alchemist, highlights the significance of profit margins and budget optimization. The narrative that Kirin weaves is one of accountability and precision. He establishes that the fundamental step for any dealership is to authenticate their advertising spend, advocating for a culture of transparency. This approach sets the stage for more sophisticated and fruitful advertising strategies that Dealer Alchemist champions.

Gone are the days when simple core metrics would satisfy a dealer’s assessment of their advertising campaigns. Kirin recognizes the importance of providing detailed, campaign-specific data to dealers, ensuring transparency and accountability in their advertising strategies.